In this dive into the world of Gen Z and Gen Alpha, we explore the key differences and similarities between these two generations. With a focus on their reading habits and preferences, this article unveils how technology and culture shape their engagement with literature. From digital-first tendencies to the resurgence of print among the younger crowd, discover what makes each generation tick. Useful tips and insights will guide you in understanding how to better connect with both Gen Z and Gen Alpha readers.
Reading trends